Our Story

At Strides, we know how much love we have for our pets.

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That's why we want to bring you the best products for the best friends in our lives.

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It started the way most small businesses do — with a bit of frustration. We were tired of pet beds that fell apart after a few months, or cost a fortune for what they were. So we went looking for something better.

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What we found is that good products do exist — they're just not always easy to find. So we decided to do the finding for you.

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Every product on our site has been chosen because it's something we'd buy for our own pets. Nothing ends up here just to fill a page. If it's listed, we genuinely think it's worth your money.

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What you can expect from us

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We're a small online store, and we plan to stay that way. It means we can keep our prices fair, answer your questions ourselves, and actually care whether your order arrives on time and in one piece.

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If something goes wrong — and look, occasionally it does — we'll put it right. You won't be passed around or ignored. That's not how we'd want to be treated, so it's not how we'll treat you.

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Strides UK — for the best friends in our lives.